Factors to Be Considered for a Research - 988 Words

Guideline for ajack019: All I want you to do here is to write all of this below in your words. No need to restructure or to add new stuff. The message across the whole document should not be change. Only thing that I want you to change are the sources which are marked in Red. Once I get this back from you I will order the rest immediately! Thanks! Methodology The researcher has several alternatives on how to gather the required data in order to conduct a thesis. One popular alternative is to us a self-administered questionnaire. There are many valid reasons to use this quantitative method. It is principally the most economical option and it is perceived by participants of a study to be more anonymous than other methods (Cooper and Schindler, 2006). Lastly, is also permits contact with participants who normally would be difficult to get in contact with due to their busy schedule. Specifically for this study it is a good alternative for this very reason as it is targeting executive managers who do have a busy schedule on a daily basis. A qualitative approach is another alternative one may use; a method where measurement or statistics are not used. Examples of qualitative methods are focus groups, interviews, case studies, and participant observations (Boeree, 2005). Method: This study used a quantitative method of research. According to Neuman (2007), quantitative analysis uses various techniques which permit a conversion of variables. In addition, it allows aShow MoreRelatedQuestions On Online Shopping Development1748 Words   |  7 Pagessatisfaction will be more considered than before. There are 7 most important factors during 3 buying process will influence customer satisfaction. Before buying process, website quality and product information and retailer information will influence customer satisfaction and buying activity. Payment security and pricing are other most important factors during buying activity will affect customer satisfaction. After that, delivering and customer service will be last two factors affecting customer satisfactionRead MoreWhat Is Conducting Marketing Research1319 Words   |  6 Pages Conducting Marketing Research Name Institution Date Introduction The marketing research is important in establishing the characteristics of the target market (Wong Law, 2002). This will enable the organization to strategize on how to reach more markets and increase sales. This paper will consider the exploratory research which may be conducted to establish the factors hindering the American minority groups from investing. Major Research Question What hinders many American minorityRead MoreDemand for Restaurants and Determinant Factors1548 Words   |  7 PagesINTRODUCTION The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, IndianRead MoreAdolescence: Defined By Biology or Society? Essay703 Words   |  3 Pagesthe onset of adolescence revolve around puberty, biological changes of the body. Therefore I consider adolescence to begin in biology. Adolescence ends in society. Entrance into adulthood marks the end of adolescence. The definitions of who is considered an adult are defined by society and therefore I contest that adolescence ends in society. The onset of adolescence is marked by a sudden increase in the production of many hormones in the body. The hypothalamus, the part of the brain that controlsRead MoreThe Direct Genetic Loci Accounting For Schizophrenia s Heritability Is Still Unidentified1395 Words   |  6 Pagesgenetic, and biological factors. The exact cause of the disease is still unknown, but studies such as biometric and molecular screenings have proved genetic and biological factors, combined with environmental factors, is strongly connected to the etiology of the disease. Although schizophrenia is more commonly manifested during young adulthood, scientists believes, a variety of pre-birth factors are linked to the development of the disease. There are several prenatal factors that have a higher relativeRead MoreDesign Of The Construction Project Life Cycle1501 Words   |  7 PagesThe design phase in the construction project life cycle is considered as a significant contributor to the project performance. Many researchers have considered this phenomenon as being dependent on the project success which comprises of quality, cost, time and sustainability. Nowadays, most of the construction projects must be delivered through the fast track, therefore it is difficult to co-ordinate between the specialists and personnel as there is no accepted platform of good practice in managingRead MoreHow Interests And Interactions Shape Science And Technology967 Words   |  4 Pagesconstructed than a rock, but this statement does not accurately portray the facts. Dolomite has a long history that involves a number of people and social interests. Each person contributed to the discovery and identification of dolomite and social factors were at play during the scientific process. Hackling starts with the history of dolomite. In 1791, a French geologist, Deodat de Dolomieu, came across a type of limestone in the Tyrolean Alps. Then in 1792, Nicolas-Theodor von Saussure named the regionRead MoreCosta An d Mccrae s Five Factor Theory Of Personality And Eysenck s Pen Theory1496 Words   |  6 PagesCosta and McCrae’s Five Factor theory of personality and Eysenck’s PEN theory have been the subject of significant research in an effort to better understand human personality. This paper focuses on two opposing theories: Costa and McCrae’s Five Factor model, a lexically-based theory with five factors, and Eysenck’s PEN model, a biologically-based theory with three core traits of personality. Utilizing factor analysis, Raymond Cattell (1946) recognized 16 personality factors (16pf). Cattell believedRead MoreExistence Of Agile Team Environment1482 Words   |  6 Pagessuccessful. 6.3. DEA Analysis For DEA analysis we have considered each individual survey participant and his/ her opinion on the survey as DMU and considered them as projects individually, since each participant represent a project. Inputs taken for the analysis are cost, hours spent on that project, outputs as level of compliance and profit (Income) attained from the project development. As there are total of 4, inputs and outputs, we considered 10 DMUs for each methodology (Agile, Traditional andRead MoreWho Is Serving As A Customer Service Manager For A Major Retail Bank1209 Words   |  5 Pagesstatement, items and research inquires. We receive inquires for many bank products such as checking, saving, certificate of deposits, credit cards, individual retirement accounts and line of credits. We work with customers, internal employee, legal entities and government agencies. Based on the Five Factor Personality Model, the author received a score of high as an extravert and moderate with other personality types with the exception of agreeableness with a low. This research paper will examine if

The Barbie Birthday By Alison Townsend And Let Women Fight...

The two essays, The Barbie Birthday by Alison Townsend and Let Women Fight by Megan H. Mackenzie, talk about women and girls in today’s world. Both essays focus on the depiction of females, but at different points in their life. The Barbie Birthday talks about the author as a little girl and her excitement of receiving a Barbie from her future stepmother. The story is vague, which help account for the several prompts questioning the piece. The other essay, Let Women Fight, speaks of the restrictions placed on women serving in the U.S. Military. The piece is quite longer than The Barbie Birthday, but it still allows for the prompts to be answered. These prompts focus on what the essay has left out, which claims have no evidence, and what†¦show more content†¦She includes quotes from men and senators, but as an article that is meant to allocate women the right to fight, military women should have been referred to much more. While it is important to have the facts she li sted, actual, multiple first-hand experiences would have made the article stronger. In addition, the author leaves out the opinion of men currently in the military. As changing of the combat regulation will affect men as well, more military men should have been quoted. While the piece does a good job of getting across the point, a few extra sentences would have done a lot. Equally important to leaving information out, the essays sometimes put forward claims with no evidence. The story The Barbie Birthday has several of these instances. At one point the author mentions, â€Å"All Barbie had to do was glance back once and I followed, casting my lot with every girl on every block of America, signing on for life† (Townsend 265). While it may have only been a hyperbole, stating that every girl in America was obsessed with Barbie has no evidence and is clearly untrue. Also, the author also mentions how the Barbie lead her back into the world (Townsend 265). Alison Townsend failed to tell the readers how a lifeless doll had this impact and what she actually meant by that statement. Let Women Fight is also guilty of stating claims without evidence. At one point the author says, â€Å"To put it bluntly, there are physically fit, tough

The Berlin Wall Essay Research Paper For free essay sample

The Berlin Wall Essay, Research Paper For 28 old ages, 15 pess of concrete, metal pipes, barbed wire, mines, and trenches distributing 110 stat mis divided a state. Those populating in the state named the barrier Schandmauer, the Wall of Shame. We know it better as the Berlin Wall. SCHANDMAUER # 8211 ; Wall of Shame In add-on to the many destructive factors which led to the wall? s building, including WWII, the Soviet Blockade, the Kennedy/Khruschev struggle, and opposing cold war positions, the calamity of the Berlin Wall? s building caused the deceases of tonss of E Germans seeking to traverse the wall into West Germany and ruined the East German economic system. The exultant autumn of the Wall managed to interrupt the deadlock between the Communist universe and the democratic universe, leting for the chance of possible political peace and economic growing between the feuding states of the universe. The Foundations An uneasy peace took consequence as a war-weary universe began to reconstruct after World War II. Berlin lay in ruins, with about 1 1/2 million citizens dead. Both Berlin and Germany were later divided into four allied subdivisions, each controlled by the separate powers of Great Britain, France, The United States, and the Soviet Union. Even before the war ended, the Allied forces had decided that Berlin would be a separate division. Clearly Berlin was an of import piece in the eyes of all allied members. To let one member complete control would be giving off to much power. Therefore, even though the metropolis was located deep inside the Soviet Zone, the Western powers expected free entree to Berlin. The Soviets, nevertheless, had different programs. From the beginning of the business, the Soviet Union and Western powers clashed over Berlin? s authorities. The first clang came when the Soviets vetoed the election of Lord Mayor Ernst Reuter in 1946. This struggle culminated in June 1948 when the Soviets attempted a encirclement of Western motion into Berlin to overmaster the Allies and take full control of the metropolis. The Soviet Tactics were simple: halt all motion of Allied trucks and trains to forestall nutrient, coal, and medical supplies from making their zones, therefore hungering Berlin into entry. The Blockade commenced on June 24 with the proclamation that no rail, H2O, or main road motion would be allowed through the Soviet Zone. However, to prevent this, the Allied forces staged the largest airlift in history. Over 104 planes, transporting 2 1000000s dozenss of coal, nutrient, and medical specialty, took portion in this attempt, bing the Allied forces 300 million dollars. This continued for 11 months, until the Soviets saw that their attempt was ineffectual and lifted their encirclement. This attempt greatly decreased the Soviet laterality in the Berlin battle for the minute. Berliners began to dislike the Soviet regulation, which became apparent in the elections of 1950. Over 80 % of West Berliners opted for a democratic authorities, and in a manager contrast to old Soviet intercession, Ernest Reuter was elected Lord Mayor, and he stayed. Thus began the transmutation of the western half with his energetic disposal. This opened a window of democracy into West Berlin. The Soviets shortly stopped any hopes of this in East Berlin by prevented their citizens to vote. In 1957, West Germany joined the common market, A ; Willy Brandt, a moderate socialist was elected Lord Mayor. Brandt laid the foundation for the approaching flood tide between Kennedy and Khruschev by depicting the struggle in its most limpid footings This crisis about Berlin has been provoked arbitrary. It affects us all, non merely Germans, but all individuals who take to bosom the cause of human Freedom and international peace. The Khruschev Era When Soviet Prime Minister Nikita Khruschev took over the Communist party in 1953 he began a new epoch for Berlin and Soviet/ US dealingss. The lone major offense on Berlin up to this point was the Blockade. But Khruschev managed two more, and a complete isolation of Berlin in merely foremost 9 old ages. The following measure was the most climactic happening environing the Wall. The Berlin crisis of 1961 between Kennedy A ; Khruschev began with their first political meeting at Vienna. Khruschev at that place declared either the US subscribe a peace pact to stop business or the USSR would mark one that allowed them a interest in West Berlin. After Kennedy left the acme, two inexorable statements were baleful forerunners of the events to come. He stated that? Khruschev did non give an inch, non an inch. ? and predicted that? it looks like a cold winter in front. ? The high morale caused by the Bay of Pigs debacle doubtless encouraged Russians to seek another effort on Berlin. Khruschev? s continuos force per unit area in the signifiers of deafening addresss and military menaces resulted in three unwanted ways to the Russians. First, Both the Americans and NATO responded by fastening force, therefore bring forthing stronger NATO integrity. But the most important was that of uninterrupted out-migration out of the Soviet sectors by citizens. Over 60,000 fled to West Berlin during the Summer of 1961. West Berlin was denounced as oasis for? undercover agents, retaliation seeking warmongers, and nazis? by those who did welcome the garbages. This denunciation was refuted by Brandt stating West Berlin is called a? malignant neoplastic disease? by those who support and stand for the totalitarian system. The? toxicant? we spread is thoughts. . . of freedom, of lawfulness, of human self-respect and a nice criterion of life. These are our? arms? and our? menaces? . They are why West Berlin must be destroyed as a bosom of freedom Over and over in many addresss Khruschev called West Berlin a ? bone in the pharynx? and a? rotten tooth? that must be pulled. He vowed that his ultimatum would non be withdrawn as it had in 1958, and many perceivers agreed that he had excessively far. The disparity with which the United States viewed the Berlin crisis became evident with President Kennedy? s dramatic entreaty to the American people on July 25 1961 If we do non run into our committednesss to Berlin, where will we subsequently stand? If we are non rue to our word at that place, all that we have achieved will intend nil. Today, the endangered frontier of freedom tallies through divided Berlin. We want it to stay a frontier of peace. . . The Soviet authorities entirely can change over Berlin? s frontier of peace into a stalking-horse for war. . . We seek peace, but shall nor give up. That is the cardinal significance of this crisis. Kennedy? s address nevertheless, could non halt the building of the wall a month subsequently. SUNDAY # 8211 ; AUGUST 13, 1961 The Wall goes up East Berlin In East Berlin, the DDR? s program to build the wall were kept secret to Western intelligence until after the edifice of the wall. All of the advanced moves taking up to the wall were literally kept unseeable. Until midnight August 12, merely 20 insiders knew of the occurrence planned in Berlin. The program had no codification name, and instructions were either unwritten or handwritten by one adult male, Gerhand Exner, the adult male behind the maestro program of the wall. He worked alongside Erich Honecker whose operational program was designed so that no 1 would believe anything was unusual, and that is merely what happened. At exactly midnight he ordered barbed wire be placed in all entree points between the metropolis, and by 3 am the whole margin was sealed. For Honecker, the operation had been a success. Life Goes ON Separating the metropolis for 28 old ages the wall served as a symbol to the full universe of the tenseness between the free West and the Communist East. But within the metropolis of Berlin it acted as barrier. Berlin, which was one time a booming metropolis in the bosom of Germany, became two halves, a modern West and oppressed East. In the old ages following the building, despair for freedom increased in East Germany, which led to many intricately planned flight paths. Several tunnels were dug under the wall, by east and west Berliners likewise. This? belowground? operation finally gained international celebrity. Over the following 20 old ages, East and West Berlin grew to be two different metropoliss. West Berlin thrived. though in the bosom of Communist East Germany, the metropolis managed to set up steady trade with the West and keep a stable capitalist economic system. Industry grew quickly, and west Berlin became a technologically advanced metropolis. However, East Berlin did non portion this richness. On a visit in 1971, A British journalist said in mention to residential country, ? It was a depraved and impoverished country. It was a lay waste toing site. ? The tenseness between the US and the USSR was steadily increasing, and this was evident in the East German economic system. Though the unemployment rate was low, rewards steadily decreased as the monetary value of nutrient increased. More money was sent by the East German authorities to the Soviets daily. This caused the poorness degree in East Berlin to increase, and limited its technological progresss. The weakening of the Communist ideals in the Eat throughout the 1980? s gave rise to trust for freedom for East Germany. The Berlin Wall? s consequence on the growing of a whole Berlin was drastic, dividing one people in two wholly different authoritiess. However, these yearss of separation grew less A ; less towards the late 80? s. THE Fall It was a monolithic out-migration of East Germans to the West that caused the Wall? s building, and its was the subjective hegira of the following coevals that forced the boundary line unfastened once more, with the proclamation that the Germans were free to go abroad. Europe? s political map was redrawn and an unpredictable new epoch for both East and West was begun. For hebdomads 1000s of Berliners, East and West hacked away at the wall. They used whatever they could: cocks, axes, even pocket knifes. Every hardware shop rapidly ran out of proper tools. The group of people leveling the wall was comprised by people of all ages, sexes, races, and backgrounds brought together by a common intent: interrupt down the Wall and reunite their state everlastingly. The doctrine behind the wall was best expressed in the words of Dwight D. Eisenhower, who dealt with the crisis in its earliest phase. ? In Berlin, on the two sides of masonry and barbed wire, raised by the Communists, two powerful doctrines which hold precise but opposite constructs of adult male base. In the East stands a complete doctrine that adult male is simply a machine, soulless and hence fit merely to be a slave used for the glory of the province, While in the West stands the belief that adult male is a animal of the spirit, possessing an single psyche, born free and in the image of his creator. ? This exemplified American beliefs. Berlin had become a symbol of freedom and the West was determined to maintain it that manner. Even as Khruschev brandished missiles and ultimatums viciously, Berlin continued to be the focal point of a world-wide battle. Berlin embodied a moral issue, and this is what America concentrated on. The tragic completion of the wall was morally incorrect, and did nil but widen the deadlock between two ways of life and harshen the lives of Germans in the procedure. However, the autumn of the wall and reopening of the boundary symbolized an terminal to the physiological obstruction between two different doctrines. By reuniting East and West, communism was covering a exultant blow and the lives of Germans were changed for the better.

Qualities of Atticus Finch Celebrating the Character Essay Example

Qualities of Atticus Finch: Celebrating the Character Essay Many people act differently around different people and in different places. They put on faces in order to impress and to be accepted. In Harper Lees book, To Kill a Mockingbird, many people are not who they seem to be and have deferent sides to their personalities that are only seen In certain places or around certain people. Tactics Finch is an example to his children, and to the rest of the town, of an honest man who never pretends to be anyone he Isnt. Tactics Finch Is the same In his house as he Is on the public streets. Through these rods Miss Maude tells us a lot about Tactics character and his many qualities. MISS Maude meant that Tactics didnt ever put on faces or pretend that he was someone that he wasnt while In different circumstances. She meant that he was an extremely honest person who was always truthful and didnt have double standards. This is shown throughout the novel by Tactics unfailing consistency and honesty. He had a strong sense of himself and what he believed in. Tactics demonstrated this when he accepted the case of Tom Robinson whilst knowing that he would lose and hat he and his children would be severely criticized by many members of the community that they lived in. We will write a custom essay sample on Qualities of Atticus Finch: Celebrating the Character specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Qualities of Atticus Finch: Celebrating the Character specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Qualities of Atticus Finch: Celebrating the Character specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Tactics always listened to people and would think and reflect on what they said before responding. However, if he didnt think that they would like his answer he wouldnt respond so as not to cause conflict or compromise his values and beliefs by making up an answer that theyd accept. I think that Tactics most important quality is his high sense of integrity. His truthfulness and honor is demonstrated constantly in the novel, in the way he raises his children and does his Job. He was always very sincere and had a high regard for human life. Tactics set a standard of morality that no other character In the book came close to matching. I think that he had a strong sense of his purpose In life, which he believed was to do his Job well and raise his children well, combining his values Into both tasks. This is shown when he took Tom Robinsons case, as his beliefs didnt allow him to refuse It and his only real concern was the effect It might have on his children. One of Tactics qualities was the way In which he conveyed his values and pollens In manner that made others consider them and question their own beliefs. He didnt argue, threaten of laugh at a contradicting point of view, but stated his views calmly and politely but with no hint of doubt In his voice. He did this repeatedly In the court trial, asking the jury to question their prejudices, I en wellnesss AT ten state nave presented themselves to you gentlemen, to tons court, in the cynical confidence that their testimony would not be doubted, confident that you gentlemen would go along with them on the evil assumption that all Negroes lie, hat all Negroes are basically immoral beings, that all Negroes are not to be trusted around our woman, an assumption one allocates with minds of their caliber. Which, gentlemen, we know is in itself a lie(210,211) Tactics was very open minded and a forward thinker for the time he lived in. He regarded black people as the equals of whites, which was extremely rare opinion in the sasss. His strong sense of equality and Justice caused him to go against the current belief held by society that blacks were inferior and to fight for Tom Robinson on the basis of whether he was innocent or guilty, not whether he was lack or white. Another one of his most important qualities was his amazing ability to understand other people, to Consider things from (their) point of becoming into (their) skin and walk around in it (34). He was never Judgmental or had any prejudices but seemed to not only understand others, but accept them for who they were. Although Tactics unequivocally stood up for what he believed in, he didnt go looking for a cause to champion. In most circumstances he was a pacifist who avoided conflict, but would always stand his ground and not give in for a cause that he lived in. This is shown on many separate occasions in the novel. One example is when Tactics he stood up to the mob about to lynch Tom Robinson. He was drastically out numbered and in serious danger but his conscious refused to let him simply stand by and let an innocent person be killed. He also demonstrated this quality when he defended Tom Robinson. Although nearly the whole town believed Tom to be guilty, Tactics still defended him to the best of his ability regardless of threats or criticism. He always stood up for what he believed in even when he would have been uncorrelated for taking the easy way out and following the beliefs of the rest of the town. He practiced his own words; The one thing that doesnt abide by majority rule is a persons conscience. ( ) Another very important quality of Tactics was the love and understanding he showed his children. All through out their childhood he subtly installs in them is own sense of morality and Justice. He does this not by simply telling them, but by letting them experience everything and then explaining it to them. As Scout remarks, There was never anyone or anything that Tactics couldnt explain.

Together Yet Separate essays

Together Yet Separate essays You cant play with He-man, hes not for girls! This phrase still echoes in my mind as I reminisce about my childhood playtime. As I reached for a He-man action figure from the toy box, I was handed a Barbie doll or a My Little Pony figurine. At that time, I was too young to realize the great chasm that gender had created for such a simple task as playing with toys. However, looking back, it becomes clear that gender, itself, plays a key role in the everyday lives of boys and girls. In Barrie Thornes book, Gender Play, this role is depicted in various ways through participant observation, or ethnography. By researching the ways that children play an active role in doing gender, analyzing the neutralization of this socialized role, and displaying the effects that education, primarily those with a classroom setting, has on gender, Thorne provides ample support of the notion that gender is a social construction. From my experiences with the He-man doll, one can deduce a certain boundary line for activities between girls and boys. Barrie Thorne provides explanations of these boundaries by analyzing the ways that children play an active role in creating them. By having shared interests, or behavioral compatibility, girls and boys contribute to the act of gender. Although there is not overwhelming support, boys find it more rewarding to interact and play with boys, and girls to interact and play with girls...girls more often gravitate to housekeeping corners and doll-play, and boys to the area with large blocks and toy cars...(Thorne 57). This example explains the division between boys and girls as one of shared interests. Because girls enjoy the same activities as other girls, and boys enjoy the same activities as other boys, a boundary for gender is marked. In choosing to play with a He-man doll, I crossed this boundary. However, in defining why chi...

A Midsummer Night’s Dream Character Descriptions

A Midsummer Night’s Dream Character Descriptions In William Shakespeares comedy A Midsummer Night’s Dream, characters make countless failed attempts to control fate. Many of the male characters, including Egeus, Oberon, and Theseus, are insecure and characterized by a need for female obedience. The female characters also display insecurity, but resist obeying their male counterparts. These differences emphasize the plays central theme of order versus chaos. Hermia Hermia is a feisty, confident young woman from Athens. She is in love with a man named Lysander, but her father, Egeus, commands her to marry Demetrius instead. Hermia refuses, confidently opposing her father. Despite her self-possession, Hermia is still affected by the whims of fate during the play. Notably, Hermia loses her confidence when Lysander, who is bewitched by a love potion, abandons her in favor of her friend Helena. Hermia also has insecurities, particularly her short stature in contrast to the taller Helena. At one point, she becomes so jealous that she challenges Helena to a fight. Nevertheless, Hermia shows respect for the rules of propriety, as when she insists that her beloved, Lysander, sleep apart from her. Helena Helena is a young woman from Athens and a friend of Hermia. She was betrothed to Demetrius until he left her for Hermia, and she remains desperately in love with him. During the play, both Demetrius and Lysander fall in love with Helena as a result of the love potion. This event reveals the depth of Helena’s inferiority complex. Helena cannot believe both men are actually in love with her; instead, she assumes they are mocking her. When Hermia challenges Helena to a fight, Helena implies that her own fearfulness is an attractive maidenly attribute; however, she also admits that she inhabits a stereotypically masculine role by pursuing Demetrius. Like Hermia, Helena is aware of proprietys rules but willing to break them in order to achieve her romantic goals. Lysander Lysander is a young man from Athens who is in love with Hermia at the start of the play. Egeus, Hermias father, accuses Lysander of â€Å"bewitching the bosom of [his] child† and ignoring that Hermia is betrothed to another man. Despite Lysanders alleged devotion to Hermia, he is no match for Pucks magic love potion. Puck accidentally applies the potion to Lysanders eyes, and as a result Lysander abandons his original love and falls in love with Helena. Lysander is eager to prove himself for Helena and is willing to duel Demetrius for her love. Demetrius Demetrius, a young man from Athens, was previously betrothed to Helena but abandoned her in order to pursue Hermia. He can be brash, rude, and even violent, as when he insults and threatens Helena and provokes Lysander into a duel. Demetrius did originally love Helena, and by the end of the play, he loves her once again, resulting in a harmonious ending. However, it is notable that Demetrius love is rekindled only by magic. Puck Puck is Oberon’s mischievous and merry jester. Technically, he is Oberon’s servant, but he is both unable and unwilling to obey his master. Puck represents the forces of chaos and disorder, challenging the ability of humans and fairies to enact their will. Indeed, Puck himself is no match for the force of chaos. His attempt to use a magic love potion to help Hermia, Helena, Demetrius, and Lysander achieve romantic harmony leads to the central misunderstandings of the play. When he tries to undo his mistake, he causes even greater chaos. Pucks failed attempts to control fate bring about much of the action of the play. Oberon Oberon is the king of the fairies. After witnessing Demetrius’ poor treatment of Helena, Oberon orders Puck to repair the situation through the use of a love potion. In this way, Oberon shows kindness, but he is . He demands obedience from his wife, Titania, and he expresses furious jealousy over Titanias adoption of and love for a young changeling boy. When Titania refuses to give up the boy, Oberon orders Puck to make Titania fall in love with an animal- all because he wishes to embarrass Titania into obedience. Thus, Oberon shows himself to be vulnerable to the same insecurities that provoke the human characters into action. Titania Titania is the queen of the fairies. She recently returned from a trip to India, where she adopted a young changeling boy whose mother died in childbirth. Titania adores the boy and lavishes attention on him, which makes Oberon jealous. When Oberon orders Titania to give up the boy, she refuses, but she is no match for the magic love spell that makes her falls in love with the donkey-headed Bottom. Although we do not witness Titanias eventual decision to hand over the boy, Oberon reports that Titania did so. Theseus Theseus is the king of Athens and a force of order and justice. At the beginning of the play, Theseus recalls his defeat of the Amazons, a society of warlike women who traditionally represent a threat to patriarchal society. Theseus takes pride in his strength. He tells Queen Hippolyta of the Amazons that he â€Å"woo’d [her] with the sword,† erasing Hippolytas claim to masculine power. Theseus only appears at the beginning and end of the play; however, as king of Athens, he is the counterpart of Oberon, reinforcing the contrast between human and fairy, reason and emotion, and ultimately, order and chaos. This balance is investigated and critiqued throughout the play. Hippolyta Hippolyta is the queen of the Amazons and Theseus’ bride. The Amazons are a powerful tribe led by fearsome women warriors, and as their queen, Hippolyta represents a threat to the patriarchal society of Athens. When we first meet Hippolyta, the Amazons have been defeated by Theseus, and the play begins with the marriage of Theseus and Hippolyta, an event that represents the victory of order (patriarchal society) over chaos (the Amazons). However, that sense of order is immediately challenged by Hermia’s subsequent disobedience to her father. Egeus Egeus is Hermia’s father. At the start of the play, Egeus is enraged that his daughter will not obey his wishes to marry Demetrius. He turns to King Theseus, encouraging Theseus to invoke the law that a daughter must marry her father’s choice of husband, at penalty of death. Egeus is a demanding father who prioritizes his daughters obedience over his own life. Like many of the plays other characters, Egeus insecurities drive the action of the play. He attempts to connect his perhaps uncontrollable emotions with the orderliness of law, but this reliance on law makes him an inhumane father. Bottom Perhaps the most foolish of the players, Nick Bottom gets wrapped up in the drama between Oberon and Titania. Puck chooses Bottom as the object of Titanias magic-induced love, as per Oberon’s order that she fall in love with an animal of the forest to embarrass her into obedience. Puck mischievously turns his head into that of a donkey, as he decides Bottom’s name alludes to an ass. Players The group of traveling players includes Peter Quince, Nick Bottom, Francis Flute, Robin Starveling, Tom Snout, and Snug. They rehearse the play Pyramus and Thisbe in the woods outside Athens, hoping to perform it for the king’s upcoming wedding. At the end of the play, they give the performance, but they are so foolish and their performance so absurd that the tragedy ends up coming off as a comedy.

HISTORICAL THEORISTS LETTERRole of the Teacher Assignment

HISTORICAL THEORISTS LETTERRole of the Teacher - Assignment Example Most American schools have a sense of American culture that may at times shock immigrant children. This is due to the constant cultural shifts they experience in the course of transitioning from school to home. Each culture upholds its own set of values that act as driving forces of the people in that particular culture. What happens when two contrasting cultures collide in the lives of these youth? The end result of such a scenario is that they negate one culture and pledge themselves fully to the other. While this may seem an amicable solution, it is important to note that both cultures in this scenario have different roles that are equally important to children’s development. Amid such increasing pressure, children are likely to succumb to pressures of American culture due to their increased interaction with it and due to their friends’ influence. Unfortunately, the oppressed culture is depleted, together with the influence carried by its upholders, reducing parentsà ¢â‚¬â„¢ authority and control over their children. As such, the children delve into the perilous business of lacking sufficient life knowledge, making them ill-equipped to succeed. To avoid this, I have concluded that public schools need to â€Å"provide the beginnings of a wide, deep, and universal culture that allows a world class interpretation of parents and countrymen† (Addams). Secondly, it is quite obvious that the repercussions of such poor nurturing will be passed on to the next generation. For example, â€Å"I do not believe that children who have been cut off from their own parents will be those who, when they become parents themselves, will know how to connect the family together and to connect it with the state† (Addams). This is because they lack better methods of survival and sufficient knowledge to pass on, consequently creating an irresponsible and corrupt society. This scenario charges schools with the obligation to impart the necessary knowledge and skills to

Family of murdered schoolgirl meets UK gov't Article

Family of murdered schoolgirl meets UK gov't - Article Example The report revealed that Dowler family members of a murdered 13-year old girl named Milly Dowler in 2002 met with Britain’s Deputy Prime Minister, Nick Clegg, and was demanding the resignation of News International's chief executive, Rebekah Brooks, who was spearheading the report of the incident during that time. The gist of the report indicates that â€Å"the scandal exploded last week when it was reported that the newspaper had hacked the phone of the 13-year-old murder victim in 2002 -- even as her family were frantically searching for her. The tabloid's operatives reportedly deleted some messages from the phone's voicemail, giving the girl's parents false hope that she was still alive†. The article likewise provided information that Brooks had no knowledge of the alleged phone hacking. The scandal paved the way for the closure of the New of the World weekly paper after a remarkable 168 years’ span. Further, the Associated Press was revealed to advise that th e $19 billion negotiations currently being forged to take full control of the British Sky Broadcasting, a satellite broadcaster, has been jeopardized by the incident. As acknowledged, â€Å"Culture Secretary Jeremy Hunt, who is responsible for dealing with the proposed bid, said he would seek advice as to whether the scandal raises questions over whether News Corp. is "fit and proper" to hold a broadcasting license†. ... news sites have reported the scandal and the public is entitled to be given full transparency to issues that touch on ethical dilemmas and corporate social responsibility. The Associated Press was cited to aver that â€Å"the 80-year-old Murdoch, the News Corp. CEO, has publicly backed News International's chief executive, Rebekah Brooks, who led News of the World when its reporters committed some of the most egregious ethical lapses† (Associated Press, 2011, par. 16). The news organizations are expected to adhere to the highest standards of adherence to ethical codes and moral discipline due to the nature of the service they provide to the public. Transparency and truth are the ultimate considerations when reporting incidents, despite the controversial natures of the events. Not only do the public expect reports to be delivered in the most objective manner, free of biases; but more importantly, all personnel connected with news organizations must be committed to ethical codes of conduct and responsibility to society. There is some disagreement in terms of Murdoch’s public view of support for Brooks who is still being questioned and investigated in terms of full knowledge on the phone hacking incident. As the Chairman and CEO of News Corporation, Murdoch should have exercised objectivity and maintained a neutral stance while the case is being investigation. By initially publicly supporting Brooks, despite their years of business relationship as colleagues, any compromising outcome could add injury to the situation. Further, I agree to the need to closely evaluate the move of according full control for Murdoch to own and operate the BSB. Crucial stakeholders such as investors and the public are more entitled to a corporate governance health-check of the board in the

That higher education Essay Example for Free

That higher education Essay With all these guidelines for starters, it would be much possible for new learning program facilitators to come up with possible effective and efficient foundation in online teaching. On the other hand, the â€Å"E-Learning Revolution: How Technology is Driving a New Training Paradigm† by Martyn Sloman shows how much the Internet changed everything especially in the education industry. He says that the â€Å"virtual education has already taken over the systems of traditional learning and as well made great innovations on the learning process of the new generation† (2002, p 23). True, as earlier introduced in chapter one, the existence of virtual learning programs really made great changes on the existence of educational systems in the society. â€Å"Aside from the practicality and other benefits offered by this system of learning, the new generation realizes the importance of time and thus they take the necessary steps needed to finish their degrees through online universities† (Sloman, 2002, p 24). In this way, not only do they finish early, but they also learn how to manage their time wisely. True, the challenges of training people through the use of technological advancements are rather huge. But as Arthur Langer said in his authored book â€Å"IT and Organizational Learning†, â€Å"training using the Internet is really a challenge especially for beginners, but once the effective foundations of learning in traditional classrooms would be integrated with the high-tech effects brought about by the Internet, learning through this innovative design of education could be well considered worth while† (2001, p 14). As an addition to this, Robert Seidel said that Virtual education is indeed becoming a phenomenon already. According to him in his book â€Å"Virtual Reality, Training’s Future? : Perspectives on Virtual Reality and Related Emerging Technologies†, â€Å"Virtual education has already taken full control of many educational institutions there are today. Indeed, even companies are taking their steps in making online trainings a possible way of enriching their employees’ skills for their chosen careers both for individual and company satisfaction† (1997, p 45). Seidel also adds: â€Å"Virtual reality is a simple and natural extension to proceed in learning without boundaries to the virtual environment, as well as being able to completely enjoy the provisions of the virtual world in enriching the industry and strategies used in education† (1997, p 48). Yes, the virtual world had already made a great impact on the ways in which the present generation prefers to learn and earn their college degrees. Indeed, as introduced earlier, the idea of establishing virtual education providers came from the traditional learning aided by distance learning providers even before the development of computers. Naturally, the past forms of distance education were mostly done through correspondence and the use of telecommunication processes. Certainly, technology has obviously revolutionized the ways by which the handling off information through higher level of learning is being processed. Most likely, the integration of technology within the system heightened the capability of the institutions making up the said industry to provide the best possible entities and values available in their service towards the personal advancement of their students.

School Lunches Essay -- Social Issues, Childhood Obesity

School Lunches â€Å"More than a third of the county's children are overweight or obese.†(Gustin, 1). As shocking as this is, it's true. One of the big reasons that children and teens are overweight is because of the foods that they eat. They are fed these fattening and unhealthy foods by the school system. Their futures can be changed if we change our choices. Having more nutritious lunches can have a positive impact on the health of American teens. â€Å"More than 76 percent of schools sell soft drinks and sweetened fruit drinks, but fewer than half offered bottles water. Fewer than 15 percent sell low-fat or nonfat yogurt, and fewer than one third order skim milk. Only 25 percent of schools say they've reduced fats and oils in recipes.†(Spake, 2). Choices at lunch range from greasy to unidentifiable. Most students eat school lunches five days a week. So most of the food they eat throughout the week comes from the school cafeteria. Although, the schools do tend to offer healthy choices such as salads, subs, skim milk, and unlimited fruits and vegetables. â€Å"Each week Phoenix students are served a variety of fruits and vegetables from guava to grapes and jicima to red peppers. School officials hope that by exposing children to fruits and vegetable they may develop a taste for them and request their parents to buy them.†(Bailey, 1). Real meat is becoming an issue in schools. â€Å"According to reports issued b y the Physicians Committee for responsible Medicine (PCRM) the USDA dumps hundreds of millions of pounds of surplus beef, chicken, cheese, and pork on the National School lunch Program.†(Lord, 42). Chicken isn't whole white meat; some of it doesn't even taste like meat! Let’s move on to unhealthy foods. There are unlimited amounts of un... ...ars of school. Once kids eat their lunches they normally want to go run around and use some of that energy from the food so they can concentrate better in class. It is also a good thing to require because school gym is the only exercise most teens and children get throughout the day. It helps cut the growing rate of diabetes and obesity. Sports are also a good way to stay active and healthy. Not only are you constantly moving and getting tons of exercise, but sports teams normally offer a good healthy snack after games such as peanut butter crackers and juice boxes or nutrition bars and bottled water. It all makes a huge difference in the development of children and teens. If we take these small steps to change, we can easily redirect the lives of children and teens health. Having more nutritious lunches can have a positive impact on the health of American teens.

Revolutionary Petunia Essay

In Alice Walker’s â€Å"Revolutionary Petunia† the author has portrayed Sammy Lou as a poor, black lady who revenged her husband’s murder. The writer describes Sammy Lou’s actions as a fight for freedom and change from the horrible manner in which she and others are treated. She is portrayed as a â€Å"militant† (line 9) that is strong and proud. Sammy Lou is a â€Å"cultivator† and has taken justice into her own hands. The use of the â€Å"cultivator hoe† represents her fight for justice and freedom from oppression. The murder that she committed has started a change for a better life. The author’s use of the petunias are symbols of Sammy Lou’s life, pride and her stand for change. First, the petunia is a good representation of Sammy Lou’s life. She has endured a harsh typical life for a southern black woman. She has cultivated the land to provide food and raise her children in circumstances not exactly ordinary. The nature of the flower is to live and thrive against all elements of nature. The poet compares the physical nature of the flower to Sammy Lou. In other words, she wants those around her not to â€Å"forgit to water [her] purple petunias† (line 26). The beauty of the flower will be strong and continue to thrive and will not give up. She wants her children and others that surround her to continue her fight even after she is gone. She reflects upon what is important to her as she is taken to the place she will die. The petunia will live on and so will her fight against those that try to hold her back. She is proud of the achievements she has accomplished. Secondly, Sammy Lou is a proud woman that holds the love of God and her children close to her heart. The purple petunia is strong and beautiful the same as her love for God and her family. She urges her children to â€Å"respect the word of God† (line 22). Her loss of trust for others has not robbed the pride she has in her Christian faith. Although Sammy Lou is a poor lady that has â€Å"funeral home calendars† (line 16) for wallpaper, nonetheless she is proud of her children and compares them to â€Å"George, Sammy Lou sees strengths in her children and has taught them in a way that they will carry on her fight for change when she is gone. Lastly, making changes for a better more acceptable world for her children is an important part of Sammy Lou’s goals. Equally important, she has sent the murderer of her husband to his reward (lines 2-3). The petunias if not watered will wilt and die and so will her achievements for change if they are not followed up. She has cultivated a path for her children to follow. She has tried to show them they do not have to be oppressed, but can stand up for themselves. Making the world a better place is an important achievement to Sammy Lou. The murder of a man that is portrayed as a â€Å"creature† (line 3) is an example of her stand for change in the lives of those she loves. In â€Å"Revolutionary Petunia†, the author shows that one person can make a difference. An oppressed southern lady takes matters into her own hands when she takes the life of someone, who’s cruelty only brings pain into other’s lives. Her strength brought change and has enabled her to make a difference for the world that she loves and respects. Writer’s Log At first I wrote ideas of the meaning of the poem that I feel were important. This helped me find a path that I wanted to take when I started writing my paper. I wrote down all the words that I needed to look up in the dictionary for better understanding. I found it easier to stay on the topic after I made a outline of the important parts of the poem I wanted to write about. The more I read the poem, it became easier to understand. I find that if I work on my paper in the morning I have an easier time coming up with ideas. I work lots of hours and sometimes when I am writing I get distracted by the phone or by someone needing my attention, so if I write in the early morning I usually will not get distracted. Writing about poetry is a very hard challenge for me, but I feel once I have written a few papers, hopefully I will become more comfortable with the writings.

Plug-in Hybrid vs. Pure Electric Cars Research Essay Essay

This world has prospered with gasoline cars since the late eighteen hundreds and nineteen hundreds. In fact, the world we live in today cannot stand without the benefits of gasoline-powered vehicular travel. Since the modernization of travel, the public can drive cars anywhere, including other countries, cities, streets, houses, or even backyards. The mass want of private automobiles has led to more drivers, then a huge amount of pollution, and then that familiar phrase: Global Warming. This is why we need a new alternative to the combustion engine, and there are very many ways to achieve this including plug-in cars and pure electric cars. But, to fully prevent Global Warming, our economy must run on pure clean energy. Plug-in hybrid cars have their benefits, including the ability to revert to an internal combustion engine when the battery dies, but pure-electric cars are the way to go because the battery has a much larger store of electricity and electric cars do not run on harmful gasoline; they run on clean energy. The pros of hybrid plug-in cars do not match the pros that the pure-electric car boasts. Although, there are some so-called experts who disprove this theory, and say that hybrid cars are the best way to go. A pro in the mind of Philip Dunn, a hybrid car advocate, is that â€Å"at higher speeds – above forty miles per hour – the gas motor kicks in and gives that peppy feel so many car owners look for when driving on the highway. † Another pro is that the hybrid car can â€Å"already get one-hundred mpg on fifty-five-mile trips using cobbled-together PHEVs,† (Plug-in Hybrid Electric Vehicle) says Ben Hewitt, another advocate of hybrid cars. The hybrid vehicle also does not produce any Carbon-Dioxide from a stop, and does not produce any Carbon-Dioxide moving at less than under forty miles per hour. These pros, nonetheless, are better than a pure-gas engine, which compares with an average 21 mpg (estimation courtesy of EPA), and produces Carbon-Dioxide all of the time that it is running. But, these pros do not scratch the surface of the pure-electric car and its wonders. The cons of the plug-in car are various. The plug-in car costs â€Å"anywhere from three-thousand dollars to eight-thousand dollars more than conventional automobiles† (Watson), but these prices will go down as manufacturers start developing more hybrids and create more competition. Until there is more research, hybrids also use up the electric engine in under five-hundred uses, which leads to more money spent replacing the un-chargeable battery. Adding onto the list is the fact that hybrid cars will still use gasoline. In order to clean up Earth, hybrid plug-in cars and their problems shall not be created. Hybrid cars are also weighed down by both engines. The two engines also instigate the problem of maintaining two engines instead of one, which will make repair cost more than gas-powered cars in certain circumstances such as a car crash that damages both engines. Both pros and cons of the hybrid plug-in do not reach the level of pure electric cars. Few cons are tacked onto the pure electric car, but those few are important. Pure-electric cars cannot drive long distance road trips without being recharged. This can take up to three-and-a-half hours in some electric cars, which isn’t good for being late to work or a party. â€Å"The beneficial trend toward more environmentally friendly vehicles has had the unintended effect of placing the blind and other pedestrians in danger,† said Rep. Edolphus Towns (D-New York, 10th) in introducing The Pedestrian Safety Act of 2008 that would protect the blind from electric cars, which are silent. These cars are also pricy, with the Tesla Roadster reaching over one-hundred thousand dollars. These cons come with a reward, though. The pros of having a pure-electric vehicle are heavier than that of its cons. With an average of 220 mpc (miles per charge [based on EPA combined city/highway cycle]), the pure-electric car can cover the average daily driver’s commute and then some. The pure-electric Tesla Roadster can reach up to â€Å"125 mph and has a 0mph-60mph in less than 4 seconds† (Tesla Motors – Tesla Roadster). Also, whenever the brakes are used to stop, you charge the engine. Another thing is that, when stopped, the car does not consume any energy. All of this and zero-emissions boost the pure-electric car to the top of the list of daily drivers and high performance gas-guzzlers. Both types of car oust that of the gas-guzzlers on the road today. Although, to provide a cleaner and more-efficient future for Earth, humans must set aside fossil fuels and use clean electric energy, which a pure-electric car uses. The public cannot make a huge change into hybrid plug-ins and then switch to full electric power; just look at the Digital Television switch that has been postponed twice because people are too lazy to go out and get a free digital cable box. The people are slow to change, which means that in order to switch before humans destroy the world, humans must first change to pure-electric energy. If humans are ready to start the massive change to clean up Earth, those humans must first stop making a new mess. Works Cited Dunn, Philip. â€Å"Hybrid Cars – Pros and Cons. † (2006) 4 Apr 2009 . Hewitt, Ben. â€Å"Plug-in Hybrid Electric Cars: How They’ll Solve the Fuel Crunch. † May 2007 4 Apr 2009 . Watson, Jerry. â€Å"Hybrids – pros and cons. † (2005-2009) 4 Apr 2009 . http://www. teslamotors. com/performance/perf_specs. php Towns, Edolphus. Introduction of Pedestrian Safety Act of 2008, April 9th, 2008.

Music in the Late 90s and 2000s Essays

Music in the Late 90s and 2000s Essays Music in the Late 90s and 2000s Essay Music in the Late 90s and 2000s Essay Compare and Contrast Music in the Late 90s and 2000s As all of us know, music is the universal language. It is the art of expressing and interpreting an opinion or expression through the creation of sound; and it certainly has histories of many centuries and periods since the existence of human. The question is- would you consider music as a necessity in your daily life? Well, I would easily agree to it; with more quotes popping up recently that are related to music, such as, ‘No Music, No Life’, and ‘Music is the Essence of Life’. These quotes never fail to prove how strongly music influences in all our daily lives. However, music is created very uniquely and differently in every century and here we are now, to compare and contrast between music in the late 90s and in the late 2000s, in terms of the style, the presentation, and the genres. From J. S. Bach, to W. A. Mozart, to Ludwig Van Beethoven, to Claude Debussy, to Scott Joplin, to Miles Davis, to The Beatles, and then to the current Justin Bieber; these people are to be said as the ‘icon’ of their century. Each of them showed progression of music along the century; portraying individualistic in music of the century. As for music in the late 90s and 2000s, contrasts in their musical style and elements have been clearly shown through their music. Judging by the music in the late 90s music, musical instruments used seemed to be more original in the sense of its sound and timbre produced compared to the more technology infused music in the 2000s. This creates a huge contrast in both musical style as the sources of the sound produced is very much differ from each other. Besides that, the song lyric in the late 90s music can be judged as more meaningful compared to the 2000s- more insightful lyrics were incorporated in the 90s with more decent vocabulary compared to the more trendy lyrics style in 2000s with more foulness and wildness usage of vocabulary in expressing a music. This clearly shows the influences of generation in the past and in the present that indirectly influence their musical style in music of the century. Next, how do we audience perceive a kind of music? This is a general question with a general answer; which is presentation of the music itself. A presentation of the music is affected mainly by its outlook- recording. In the 90s, the quality of the music recording seemed to be not as excellent as the ones in 2000s; due to the progression of technology at that period. However, music in the late 90s provides and instills good vibes and awareness of quality music into the society with its positively contented music compared to music in the 2000s which concentrated more on catchy and trendy music videos for publication to attract more audiences while neglecting the education of music towards the society’s mind- videos are recorded with more sexual and violent actions incorporated are indeed deluding and corrupting the generation of the century. This shows how a presentation of a music recording affects the perception of the audiences towards the music in the late 90s and the 2000s. Last but not least, technology does play a critical role in music. Evidence could be seen with the increment of music genre that is well equipped with technology influences, especially through the music progress from the 90s to the 2000s. In the 90s, the music produced are played with more authentic musical instruments, such as piano/keyboard, drums, guitars, and etc; while in the 2000s, the music are more technology based with frequent usage of synthesizer which is capable of switching to many types of instruments’ sounds and even have a function to play the drum beats in the background while you play the synthesizer, thus replacing the role of few musical instruments. The dominance of contrast between music in the 90s and the 2000s is clearly seen with the genre of music the century focused on, which is pop/rap/rock music in the 90s and trance/techno/rock metal music in 2000s which obviously prove the influences of technology in music of 2000s. Music is deeply engaged in our daily lives without any doubts, whether we are in the 90s or the 2000s. There is no ‘better’ music through comparison of music from different era. It is purely based on one’s preferences and understanding towards it. Music from the late 90s and the 2000s has strongly showed the musical style of their own with the contrasts found in their music, as stated above. Let us just embrace and appreciate music as it is instead of holding grudges towards them! Reference thepeoplehistory. com/90smusic. html

Criminal Profile of Serial Killer Joel Rifkin

Criminal Profile of Serial Killer Joel Rifkin For five years, Joel Rifkin avoided capture as he used the city streets across Long Island, New Jersey, and New York City as his hunting ground, but once he was caught, it took little time for police to get him to confess to the murders of 17 women. Joel Rifkins Early Years Joel Rifkin was born on January 20, 1959, and adopted three weeks later by Ben and Jeanne Rifkin. Ben worked as a structural engineer and Jeanne was a homemaker who enjoyed gardening. The family lived in New City, a hamlet of Clarkstown, New York. When Joel was three, the Rifkins adopted their second child, a baby girl who they named Jan. After a few more moves the family settled into  in East Meadow, Long Island, New York. East Meadow was then much like it is today: a community of mostly middle to upper-income families who take pride in their homes and  community. The Rifkins blended quickly into the area and became involved in the local school boards and in 1974, Ben earned a seat for life on the  Board of Trustees at one of the towns main landmarks, The East Meadow Public Library. The Adolescent Years As a child, there was nothing particularly remarkable about Joel Rifkin. He was a  nice child but terribly shy and had a difficult time making friends. Academically he struggled and from the start, Joel felt that he was a disappointment to his father who was very intelligent and actively involved on the school board. Despite his IQ of 128, he received low grades as a result of undiagnosed dyslexia. Also, unlike his father who excelled in sports, Joel proved to be uncoordinated and accident-prone. As Joel entered middle school, making friends did not come easy. He had grown into a clumsy adolescent that appeared uncomfortable in his own skin. He naturally stood hunched over, which, along with his unusually long face and prescription glasses, led to constant teasing and bullying from his schoolmates. He became the kid that even the nerdy kids teased. High School In high school, things got worse for Joel. He was nicknamed Turtle due to his appearance and his slow, unsteady gait. This lead to more bullying, but Rifkin was never confrontational and seemed to take it all in stride, or so it appeared. But as each school year passed, he distanced himself further from his peers and chose instead to spend much of his time alone in his bedroom.   Considered to be an annoying introvert, there were no attempts made from any friends to coax him out of the  house unless it was to pull a mean prank, including hitting him with eggs, pulling down his pants with girls around to see, or submerging his head into a school toilet.   The abuse took its toll and Joel began avoiding other students by showing up late to classes and being the last to leave school. He spent much of his time isolated and alone in his bedroom. There, he began to entertain himself with violent sexual fantasies that had been brewing inside of him for years. Rejection Rifkin enjoyed photography and with the new camera given to him by his parents, he decided to join the yearbook committee. One of his jobs was to submit pictures of the graduating students and activities going on at school. However, like so many of Rifkins attempts to find acceptance among his peers, this idea also failed after his camera was stolen immediately after joining the group. Joel decided to stay on anyway and spent a lot of his spare time working on meeting the yearbook deadlines. When the yearbook was completed, the group held a wrap-up party, but Joel was not invited. He was devastated. Angered and embarrassed, Joel once again retreated to his bedroom and  submerged himself into true crime books about serial killers. He became fixated on the Alfred Hitchcock movie, Frenzy, which he found sexually stimulating, especially the scenes that showed women being strangled. By now his fantasies were always made with a repetitive theme of rape, sadism, and murder, as he incorporated the murders he saw on screen or read in books  into his own fantasy world. College Rifkin was looking forward to college. It meant a new start and new friends, but typically, his expectations turned out to be far greater than reality. He enrolled at Nassau Community College on Long Island and commuted to his classes with a car that was a gift from his parents. But not living in student housing or off-campus with other students had its drawbacks in that it made him even more of an outsider than he already felt. Again, he was facing a  friendless environment and he became miserable and lonely. Trolling for Prostitutes Rifkin began cruising the city streets around areas where prostitutes were known to hang out. Then the shy, slouched-over introvert who found it difficult to make eye contact with girls at school, somehow found the courage to pick up a prostitute and pay her for sex. From that point on, Rifkin lived in two worlds - the one that his parents knew about and the one filled with sex and prostitutes and  consumed his every thought. The prostitutes became a live extension of Rifkins fantasies that had been festering in his mind for years. They also became an inexhaustible addiction that resulted in missed classes, missed work, and cost him whatever money he had in his pocket. For the first time in his life, he had women around who seemed to like him which boosted his self-esteem. Rifkin ended up dropping out of college, then enrolling again at another college only to then drop out again. He was constantly moving out, then back again with his parents each time he flunked out of school. This frustrated his father and he and Joel would often get into big shouting matches about his lack of commitment towards getting a college education. The Death of Ben Rifkin In 1986, Ben Rifkin was diagnosed with cancer and he committed suicide the following year. Joel gave a touching  eulogy, describing the love that his father had given to him throughout his life. In truth, Joel Rifkin felt like a miserable failure who was a major disappointment and embarrassment to his father. But now with his father was gone, he was able to do what he wanted without the constant worry that his dark seedy lifestyle would be discovered. The First Kill After flunking out of his last attempt at college in the spring  of 1989, Rifkin spent all of his free time with prostitutes. His fantasies about murdering the women began to fester. In early March, his mother and sister left on vacation. Rifkin drove into New York City and picked up a prostitute and brought her back to his familys home. Throughout her stay, she slept, shot heroin, then slept more, which irritated Rifkin who had no interest in drugs. Then, without any provocation, he picked up a Howitzer artillery shell and struck her repeatedly on the head with it and then suffocated and strangled her to death. When he was certain that she was dead, he went to bed. After six hours of sleep, Rifkin awoke and went about the task of getting rid of the body. First, he removed her teeth and scraped her fingerprints off of her fingers so that she could not be identified. Then using an X-Acto knife, he managed to dismember the body into six parts which he distributed in different areas throughout Long Island, New York City, and New Jersey. Futile Promises The womans head was discovered inside a paint bucket on a New Jersey golf course, but because Rifkin had removed her teeth, her identity remained a mystery When Rifkin heard on the news about the head being found, he panicked. Terrified that he was about to get caught, he made a promise to himself that it was a one-time thing and that he would never kill again. (In 2013, the victim was identified through DNA as Heidi Balch.) Second Murder The promise not to kill again lasted about 16 months. In 1990, his mother and sister left again to go out of town. Rifkin seized the opportunity of having the house to himself and picked up a prostitute named Julia Blackbird and brought her home. After spending the night together, Rifkin drove to an ATM to get money to pay her and discovered he had a zero balance. He returned to the house and beat Blackbird with a table leg, and murdered her by strangling her to death. In the basement of his home, he dismembered the body and placed the different parts into buckets that he filled with concrete. He then drove into New York City and disposed of the buckets in the East River and the Brooklyn canal. Her remains were never found. The Body Count Climbs After killing the second woman, Rifkin did not make a vow to stop killing  but decided that dismembering the bodies was an unpleasant task that he needed to rethink. He was out of college again and living with his mother and working in lawn care. He tried to open a landscaping company and rented a storage unit for his equipment. He also used it to temporarily hide the bodies of his victims. In early 1991 his company failed and he was in debt. He managed to get a few part-time jobs, which he often lost because the jobs interfered with what he enjoyed most - strangling prostitutes. He also grew more confident about not getting caught. More Victims Beginning in July 1991, Rifkins murders began to come more frequently. Here is the list of his victims: Barbara Jacobs, age 31, killed July 14, 1991. Her body was found inside a plastic bag that had been placed into a cardboard box and put into the Hudson River.Mary Ellen DeLuca, age 22, killed on September 1, 1991, because she complained about having sex after Rifkin bought her crack cocaine.Yun Lee, age 31, killed on September 23, 1991. She was strangled to death and her body was put into the East River.Jane Doe #1, was killed in early December 1991. Rifkin strangled her during sex, put her body into a 55-gallon oil drum and dumped it into the East River.Lorraine Orvieto, age 28, was prostituting in Bayshore, Long Island when Rifkin picked her up and strangled her during sex. He disposed of her body by placing it into an oil drum and into Coney Island River where it was discovered months later.Mary Ann Holloman, 39, was killed on January 2, 1992. Her body was found the following July, stuffed inside an oil drum in Coney Island Creek.Iris Sanchez, age 25, killed on Mothers Day weekend , May 10, 1992. Rifkin put her body under an old mattress in an illegal dump area located near the JFK International Airport. Anna Lopez, age 33, and the mother of three children, was strangled to death on May 25, 1992. Rifkin disposed of her body along I-84 in Putnam County.Jane Doe #2 was murdered mid-winter 1991. On May 13, 1992, parts of her body were found inside an oil drum floating in Newton Creek in Brooklyn, New York.Violet ONeill, age 21, was killed in June 1992 at Rifkins mothers home. There he dismembered her in the bathtub, wrapped the body parts in plastic, and disposed of them in rivers and canals in New York City. Her torso was found floating in the Hudson River and days later other body parts were found inside of a suitcase.Mary Catherine Williams, age 31, was killed at Rifkins mothers home on October 2, 1992. Her remains were found in Yorktown, New York the following December.Jenny Soto, 23, was strangled to death on November 16, 1992. Her body was found the following day floating in Harlem River in New York City.Leah Evens, 28, and the mother of two children  was killed on February 27, 1993. Rifkin buried the corpse in the woods on Long Island. Her body was discovered three months later. Lauren Marquez, 28, was killed on April 2, 1993, and her body was left in the Pine Barrens in Suffolk County, New York, on Long Island.Tiffany Bresciani, 22, was Joel Rifkins final victim. On June 24, 1993, he strangled her and put her body in his mothers garage for three smoldering days before getting the opportunity to dispose of it. Rifkins Crime Is Discovered At around 3 a.m. Monday, June 28, 1993, Rifkin swabbed his nose with Noxzema so that he could tolerate the pungent odor coming from the corpse of Bresciani. He placed it in the bed of his pickup truck and got on Southern State highway headed south to Melvilles Republic Airport, which is where he planned to dispose of it. Also in the area were state troopers, Deborah Spaargaren and Sean Ruane, who noticed Rifkins truck did not have a license plate. They attempted to pull him over, but he ignored them and kept driving. The officers then used the siren and a loudspeaker, but still, Rifkin refused to pull over. Then, just as the officers requested backup, Rifkin tried to correct a missed turn and went straight into a utility light pole. Unhurt, Rifkin emerged from the truck and was promptly placed in handcuffs. Both officers quickly realized why the driver had not pulled over as the distinct odor of a decaying corpse permeated the air. Tiffanys body was found and while questioning Rifkin, he casually explained that she was a  prostitute that he had paid to have sex with and then things went bad and he killed her and that he was headed to the airport so that he could get rid of the body. He then asked the officers if he needed a lawyer. Rifkin was taken to police headquarters in Hempstead, New York, and after a short period of questioning by detectives, he began to reveal that the body they discovered was just the tip of the iceberg and offered up the number, 17. The Search for Rifkins Victims A search of his bedroom in his mothers home turned up a mountain of evidence against Rifkin including womens drivers licenses, womens underwear, jewelry, prescription drug bottles prescribed to women, purses and wallets, photographs of women, makeup, hair accessories, and womens clothing. Many of the items could be matched to victims of unsolved murders. There was also a large collection of books about serial killers and porn movies with themes centered on sadism. In the garage, they found three ounces of human blood in the wheelbarrow, tools coated in blood and a chainsaw that had blood and human flesh stuck in the blades. In the meantime, Joel Rifkin was writing a list for the investigators with the names and dates and locations of the bodies of 17 women he had murdered. His recollection was not perfect, but with his confession, the evidence, missing person reports and unidentified bodies that had turned up over the years, 15 of the 17 victims were identified. The Trial in Nassau County Rifkins mother hired an attorney to represent Joel, but he fired him and hired law partners Michael Soshnick and John Lawrence. Soshnick was a former Nassau County district attorney and had a reputation for being a top-notch criminal lawyer. His partner Lawrence had no experience in criminal law. Rifkin was arraigned in Nassau County for the murder of Tiffany Bresciani, to which he pleaded not guilty. During the suppression hearing which began November 1993, Soshnick tried unsuccessfully to get Rifkins confession and his admission to killing Tiffany Bresciani suppressed, based on the grounds that the state troopers lacked probable cause to search the truck. Two months into the hearing, Rifkin was offered a plea deal of 46 years to life in exchange for a guilty plea of 17 murders, but he turned it down, convinced that his lawyers could get him off by pleading insanity. Throughout the four-month hearing, Soshnick offended the judge by showing up to court late or not at all and often arriving unprepared. This irritated Judge Wexner and by March he pulled the plug on the hearing, announcing that he had seen enough evidence to reject the defense motions and he ordered the trial to begin in April. Infuriated by the news, Rifkin fired Soshnick, but kept Lawrence on, even though it would be his first criminal case. The trial began on April 11, 1994, and Rifkin pleaded not guilty by reason of temporary insanity. The jury disagreed and found him guilty of murder and reckless endangerment. He was sentenced to 25 years to life. The Sentence Rifkin was transferred to Suffolk County to stand trial for the murders of Evans and Marquez. The attempt to have his confession suppressed was again rejected. This time Rifkin pleaded guilty and received an additional two consecutive terms of 25 years to life. Similar scenarios were played out in Queens and in Brooklyn. By the time it was all over, Joel Rifkin, the most prolific serial killer in the history of New York, was found guilty of murdering nine women  and had received a total of 203 years in prison. He is currently housed at the Clinton Correctional Facility in Clinton County, New York.

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Alternative marketing strategies to increase market share

Alternative marketing strategies to increase market share The aim and objective of this report is to provide recommendations on ways for Natural Way Products to increase the brands market share. Based on NWPs current market share status the most effective strategies to implement incorporate a mix of market penetration and market development strategies. It is recommended that NWP maintain their current reputation in their current market as its a vital part and one of the businesses main strengths to their ongoing business. Recommendations for implementing the market penetration and market development strategies involve focusing on customer relationship management, looking for potential alliances with businesses already in the national market, using alternative media channels and look at product promotion via their current online distribution channels while tailoring the marketing campaigns to each target segment. NWP is a small, independently owned New Zealand company currently holding an estimated 10% market share in New Zealand aiming to achieve a 15% share within the next five years, and expand sales to the South Island and Australian market. The purpose and objectives of this report is to identify different market growth strategies and advise Jacqui Thompson of Natural Way Products (NWP) recommendations in order to achieve a greater market share in the New Zealand natural skincare market. This report outlines the recommended solutions for Jacqui to implement in order to achieve the companies objectives. These recommendations focus on how NWP can strive to achieve the desired growth in market share specifically using the market penetration and market development strategies using geographic expansion methods and product promotion. It is assumed that NWP have available funds to allocate to the marketing strategies recommended. With restricted access to current customer market feedback it is assumed that the points of difference stated by Jacqui are correct and therefore hold the advantage over competitors offerings. It is also assumed that the market share estimate is correct and current and that the brand Zaras is a reputable brand. 2. DISCUSSION Natural Way Products situation analysis: 2.1 Strengths: Successful established and reputable brand name and product line Current 10% market share Current experience, knowledge and resources already in place Quality and reliable products Uses some locally grown and entirely natural herbal ingredients Offers different channels of distribution through online sales and retail outlets. 2.2 Weaknesses: Currently limited to small market segment offering slower growth potential Products made in small batches risk with the more produced the less attention given as demand increases. 2.3 Opportunities: Create additional services to competitors by enhancing current features of online system Influential media awareness focus on natural-based products Look for low cost opportunities and ones that leverage current capabilities Product variants provide opportunity of selling more to the same market Opportunity for growth in new locations and underrepresented geographic markets Marketing costs are less in this digital age and easier to implement Partnerships or alliances with other businesses 2.4 Threats: Risk of retaliation from larger competitors Impact of global economy and environment on local business Little scope for using existing expertise if trying to sell completely different products or services to different customers Effect of increased market share on actual and perceived quality Alternative strategies for growth in market share: 2.5 Market Penetration NWP could gain additional market share with its current products and current markets by encouraging customers to purchase more. They would be able to utilise current experience, knowledge and resources making growth in existing product markets more cost effective and less of a risk. NWP could further advertise their products leaning on their points of difference from competitors offerings in order to encourage more customers in their existing market to use their product, or current customers to use more of it. NWP could do this by launching special promotions and offerings (Boaz, 2006, p.212); increase sales representatives; expand to department stores; and introduce a loyalty scheme to entice customers into the market. With the forever increasing use of online marketing NWP could use customised marketing through their current client database and focus on expanding the services provided through their online ordering tools. With extra features and additional offers that create a competitive advantage such as same day delivery, free gift wrapping service or free delivery; or discounted online offers. It has been argued by Gorton (2007, p.37) that maintaining the client database using customer relationship management is also important and could be used by NWP to create custom reminder responses based on previous buying patterns and as reminders on special occasions. NWPs current reputation is one of the most important assets they have. Market penetration will be a useful strategy for NWP, while maintaining expertise and experience in a market already well known to the company they are at less risk and losing reputation and upsetting product quality and service delivery. The downside to using this strategy is that this limits market share growth to current markets offering slower growth potential as opposed to developing products in new markets. 2.6 Market Development NWP should consider domestic geographic expansion as a way to improve sales volume and share position. Changing from a regional operation to a national operation (Walker, Orville C. Jr Mullins, John W. , c2011, p.251) could be best implemented by NWP through an alliance with a business already in the market and also assist in stronger buying power from suppliers. This move does create a risk of retaliation from larger national competition as well as from current regional competitors. NWP could look at targeting non-users who would be interested in using the products through advertising and media channels or offering free samples to first time users. By marketing to potential customers and making them aware of the products NWP could invest in television, internet and magazine advertising, for example in womens health magazines, or during prime television slots in which the target market are known to be viewers. Focusing on media advertising as shown by Boaz (2006, p.209) does run the risk of being costly and ineffective if not advertised correctly. NWP already offer two channels of distribution but could look at further promotion through online sales and expanding the reach of current retail stores in which their products are sold. NWP should look to open up alternative distribution channels such as direct marketing using a sales team; introducing products into department stores under another brand name, and expanding the number of retail outlets. NWP could also target different age groups of women by tailoring the advertising campaign and packaging to appeal more to each market segment. The same expertise currently used in the company can be applied with ease to the new segment therefore reducing cost and risk. Expanding products into further market segments will be an effective strategy for NWP, using geographic expansion, their current distribution channels, and further advertising. It is also recommended (Snyder, Tom Burns, Brian, 2010, p.173) that a potential alliance with major customers or with other national like-minded businesses is likely to be successful in achieving growth in market share. 2.7 Product development With 15 years of business and products already proving to be successful NWP could introduce more products to the market under their recognised brand name Zaras. Ideally NWP would need to offer a new product not currently offered by competitors and could make this offering more attractive than competitors by providing initial discount offers for first time users and then continuing at full price once theyve obtained repeat business. NWP would benefit from using their existing customer database to find out their preferences and to gain feedback for potential new products. If using this strategy NWP would benefit from integrating current users into the innovation process by asking for new product ideas from them and pursuing the most popular of those ideas. NWP could also look at packaging existing products in new ways to appeal more to the current target market. Or try promoting the current product in department or retail stores under an alternative brand name. Unless risk management is closely monitored this could be an ineffective strategy for NWP (Leithhead, 2011, para.3). Managing the risk involved in product development could put pressure on NWP as resources would need to be reallocated to the development of the new product. Product development could be costly and unrewarding for NWP. If resources are stretched to develop new products the quality of their existing offerings could suffer. Identifying critical resource limitations, recognises Gorton (2007, p.27), is essential to avoid a negative impact on the quality of current product lines. 2.8 Diversification Diversifying the current product range could help reduce NWPs overall business risk through offering products in different customer categories. NWP already have an established brand name under the name Zaras giving an advantage should the new product or target markets be unsuccessful NWPs other product lines are unlikely to be affected. Zaras would help in leveraging new products belonging to the same brand and help the company to spread their customer base while also helping the company develop its product portfolio through introduction of complimenting products in the market (Keller, Philip Kotler, Kevin Lane, 2009, p.28). NWP could introduce a diverse pricing strategy with lower quality, cheaper to produce products; however this would be going against the core values of the company which is not advisable. The huge risk with this strategy for NWP is there is often little scope for using existing expertise as it involves selling completely different products to a completely different market. This would make NWP vulnerable to a major reaction from competitors as they attempt to enter into other markets with products that could affect competition. Diversification strategy is similar to starting an entirely new business (Holden, Philip R., Wilde, Nick, 2007, p.75) also involving high risk and is not recommended for NWPs growth strategy at this time. 3. CONCLUSIONS Attempting to increase usage among current customers is less threatening to a competitor which avoids bigger competitor responses. The downside to using market penetration is that it limits market share growth to current markets offering slower growth potential as opposed to developing products in new markets. Using market development in similar segments the company can apply current expertise with ease to the new segment therefore reducing cost and risk. Domestic geographic expansion is an effective way to improve market share. Increasing use of online marketing makes a focus on expanding the services provided through current online ordering tools a useful avenue for growth in market share. An effective way of targeting non-users is through further advertising and media channels or offering samples of the products for first time users. NWP should consider the effect of increased market share on actual and perceived quality before pursuing increased market share too many customers can strain the firms resources, hurting product value and service delivery. Unless risk management is closely monitored product development and diversification could be ineffective strategies for NWP. Introduction of a diversified pricing strategy with lower quality, cheaper to produce products is an option for different markets and potential market growth; however this would be going against the core values of the company which is not advisable. Managing the risk involved in product development could put pressure on the companys resources. 4. RECOMMENDATIONS Inform current and valued clients of continuous delivery quality and services provided to build further customer satisfaction and maintain customer loyalty. Focus on developing products in new markets. Create/amend marketing budget to determine affordability of marketing techniques for tailored campaign targeting a younger/older generation specific to appeal to each target segment. Contact potential partners and retail outlets in the South Island and Australian markets for geographic market expansion. Create/amend marketing budget to determine affordability of marketing techniques for enhancements on NWP online ordering system with extra features and additional offers. Contact media channels such as womens health magazines and other media and advertising channels. Advertise offering samples of products either in-store or by online ordering in order to target non-users within the target market. Ensure NWPs increase in product sales will not impact firms resources through reallocation and reviewing of quality product and service delivery. Employ management to maintain specific target markets. Employ risk management specialist management and implement risk management plan to monitor changes in market and customer satisfaction. Focus existing expertise on market development and market penetration strategies.